In today’s digital age, hotel bookings are heavily influenced by online photos. High-quality photos of your hotel can make a big difference in attracting potential guests and increasing your bookings. In this blog post, we’ll discuss 12 ways to increase hotel bookings with great photos.
- Hire a Professional Photographer: Investing in a professional photographer can make a big difference in the quality of your hotel photos. They will have the expertise and equipment necessary to capture the best angles, lighting, and composition of your hotel.
- Showcase Unique Features: Highlight your hotel’s unique features in your photos. Whether it’s a rooftop pool, a stunning lobby, or a scenic location, these features will help set your hotel apart from others and attract potential guests.
- Use Natural Light: Natural light is the most flattering for photography. Make use of windows and natural lighting to showcase the beauty of your hotel.
- Show Different Room Types: Include photos of different room types, such as suites, standard rooms, and premium rooms. This will give guests a better idea of the variety of accommodations available at your hotel.
- Highlight Amenities: Include photos of your hotel’s amenities, such as fitness centers, spas, and restaurants. This will give guests a better idea of the facilities available to them during their stay.
- Use High-Quality Equipment: Use high-quality cameras, lenses, and editing software to capture and edit your hotel photos. High-quality equipment will result in higher-quality photos.
- Keep Photos Up-to-Date: Regularly update your hotel photos to ensure that they accurately represent your hotel’s current appearance and amenities.
- Use Wide Angle Lenses: Wide-angle lenses can help capture the full scope of a room, making it appear larger and more inviting.
- Use Photos on Social Media: Post your hotel photos on social media to increase exposure and attract potential guests.
- Use Photos on Your Website: Make sure your hotel photos are prominently featured on your website, including on your homepage and individual room pages.
- Include Descriptions: Include detailed descriptions with your hotel photos, highlighting the features and amenities showcased in the photos.
- Use Emotion and Storytelling: Use photos to tell a story and evoke emotion. Photos that capture the essence of your hotel and the guest experience can be powerful in attracting potential guests.
In conclusion, high-quality photos are essential in increasing hotel bookings. By hiring a professional photographer, showcasing unique features, using natural light, highlighting amenities, using high-quality equipment, keeping photos up-to-date, using wide-angle lenses, using photos on social media and your website, including descriptions, and using emotion and storytelling, you can create a compelling visual representation of your hotel and attract potential guests.